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Over the years, men have become more comfortable enhancing the way they look – from spa appointments to skin care products and surgery. In addition, more men than ever before are seeking cosmetic treatments from their plastic surgeon.

In fact, men underwent more than one million non-surgical treatments such as Botox®, photo rejuvenation and CoolSculpting in 2014 alone, a report from the American Society for Aesthetic Plastic Surgery found. Since 1997, the number of cosmetic treatments for men increased a whopping 273 percent.

A stronger jawline and job security

Just as many women search for the eternal fountain of youth, a large group of men who opt for cosmetic treatments are seeking to look and feel younger at work. They report that they need to keep a competitive edge in the job market – and cosmetic treatments help them do that.

Special events are another reason men seek cosmetic treatments – such as the wedding of a child, anniversary party, or upcoming vacation. Since these treatments don’t leave scars or any way for people to know they’ve had work done, men feel secure in having treatment without having colleagues or friends find out.

Not just for wrinkles

Most women opt for treatments that smooth wrinkles and fine lines, giving them a more youthful and rounder face. Men, on the other hand, don’t always want a rounder or plumper face.

Instead of a completely wrinkle-free look, treatments can tighten and give a lift so men will look strong, powerful, and confident. Fillers can square off the jaw line, enhance the chin and reduce the jowls.

Treatments for sun damage, brown spots and fat reduction in the love handles and neck are also popular treatments for men wishing to look younger or more masculine.

What you should know

If you’re thinking about having cosmetic treatment, here are some things to consider:

  • Talk to your doctor about any medications and supplements you’re taking, especially aspirin, fish oil, and vitamin E, which can lead to bruising.
  • Be sure to ask about the side effects and risks of any treatment. They are minimal but can include swelling or bruising.
  • Find a trained and qualified board-certified plastic surgeon such as Dr. Kole.
  • Don’t drink alcohol the night before, to prevent bleeding and avoid dehydration.

Dr. Kole offers liposuction, tummy tucks, facelifts, male breast reduction, and eyelid surgery for men wishing to improve their appearance. If you are considering cosmetic surgery, please contact us for a consultation to discuss your specific needs and goals, and how cosmetic surgery can help you achieve them.